One of the uses for the FOCM Network is to help solve business issues, questions or needs through brainstorming and crowdsourcing.
A recent request came to see if an alternative name could be generated to the term “Business Development”. In the clinical research world, “Business Development” is essentially: “Sales”. In the pharmaceutical commercialization sector, “Business Development” involves: licensing, partnerships, alliances, acquisitions.
I am looking for your help in coming up with new terminology, something which has to do with these key words:
Relationships
Strategic
Alliances
Partnerships
Collaboration
Please submit responses in the comment sections.
here’s a few that have come up that may stimulate your brain:
Client Partner
Bridge Maker
Sales Ninjas
Relationship Manager
Brand Management
Customer Needs Assessor
Client Facilitator
Business Growth Specialist
Solution Provider
Relationship Manager.
Ally Management
Ally Development
Ally Solutions
Partner Management
Business Breakthroughs
Solution Provider
Solution Finder
Business Collaboration
Business Involvement
Customer Interaction
Customer Contact
Point of Contact
Customer Involvement
Business facilitator
Business actuator
Business management
Business governance
Customer experience
Experience Advocate
Customer Advocate
Commercial Experience
Commercial Operations
Experience Management
Experience Operations
Seller
It is a true partnership so I think the word partner or partnership would be perfect to incorporate somehow, like Clinical Partner. If I had to choose from the list, I’d say Sales Ninja takes it. However, if you look up “partnership” in the online thesaurus, you get some interesting words which include cahoots, clique, gang, and even cartel and hookup. So now I’m thinking a Clinical Cartel Hookup would work. How could anyone argue with that?
Success Engineer
I still think that “Priceline Negotiator” is the be all/end all, though 🙂
I like:
Customer Engagement and Delivery
Customer Delight Interface
Client Collaboration and Partnership Director
Business Partnership Expert
or
Customer Joy creator and Enhancer
Maybe I need to decrease my medication. 🙂