So this story is from an industry friend in Wilmington.

At one point in his career, he worked for a company whose name had an interesting origin.

As I recall him telling it, it is a tech company and when the founders were thinking of names; one of them said – I don’t care what we name the company, just as long as it has an X in it.  And Anexinet  https://anexinet.com/was born.

Now, some digital marketers say that “X” originally sounded cutting-edge and sleek, but is now considered datedbusiness.  https://www.hellodigital.marketing/learn/5-business-name-trends-you-should-avoid-in-2016/